Mornin, beautiful day for another deep dive...

if you're not familiar to our usual deep dives, you're in for a treat, as today we'll talk about

how to create content that aligns with your values & personality
... which in turn makes it magnetic to the "right" people
... and makes it close to effortless for you to stay consistent with it
... plus, you'll actually enjoy doing it, and it'll be fun

This is not a content framework or system... it's something that will bypass all of the conventional content advice

giving you the superpower of authentic influence, which in turn creates predictable and consistent results in your business

Ready? Let's have some fun.

As usual, i'll start with some context

I've been selling my knowledge and systems online for the better part of a decade now.

Because of that, i didn't need to get a job, or work for anyone... and it also enabled me to marry the woman of my dreams, travel, and get a beautiful house
... and it all started with content.

Content is the first step for anyone to know about you, buy from you, or just follow you.

But, something always felt off.

My content felt forced.

So, i built a couple of Notion dashboards to plan the content (maybe it helps)... and it did help

But, resistance showed up again

So, i built content templates... Maybe with template, it'll be easier... and it also helped

But, resistance showed up again

I got some of the best content coaches in the world to work with me and help me

Some posts just hit, others don't... but deep down, i felt like something's missing
... Like this nagging feeling that something's off

I was PROUD of some posts, LOVED writing them... others, just felt off

Which led to a lot of inconsistency and forced action

and let me be the first person to tell you that if you don't ENJOY the work you're doing

It'll be extremely hard to stay consistent with it, or just make it work over a long period of time.

One day, i was doing some inner work

This specific style of work is called "Values Hierarchy Assessment"

Basically, it's an exercise that i've adopted with partners to understand their values

What they care about the most, what's important for them, what they stand for

it was initially developed as method for me to understand the client's we're working with, so i could serve them better.

And my top 3 values turned out to be

1. Wisdom
2. Love
3. Freedom

The SECOND the results came back, I KNEW why my content felt forced.

As someone who values wisdom, i couldn't stand shallow content ideas... Yet, i was writing shallow content, quick hits of dopamine

As someone who values love, i couldn't stand forced and scheduled content that i did not fully align with and felt passion to post

As someone who values freedom, i hated being on a schedule and feeling that my entire business would stop if i did not post

My problem was simply that i was NOT aligning my values with content

That's it.

That's why no methods, systems, models... Really worked.

You cannot bypass your values

That's why some people make you feel alive, while others drain your energy

Why some places feel like home, while others feel like a prison

You live your live through the lens of your values.

Whether you're aware of them or not.

They are the subconscious models running your life... and once you become aware of them

then, engineer your life around those values

man oh man... life becomes beautiful.

This is where you feel like you're "in your element"... Because YOU ARE!!!!

Because I love Wisdom, i write those long-form, deep dive posts that are full of insights you cannot find in 99% of the content

This post, as i'm writing it now, took me 7 minutes.

I'm writing it in 1 go, full of energy, passion, and love

It FEEDS my energy... i could write 5 more.

Now, if you're someone who's core value is Community... you'd be better off inviting people on community calls and building tribes, rather than writing short form content.

If you're someone who values Speed... Short form, Yapping and highly intuitive content would work extremely well for you

If you're someone who values Connection... Emotional and Story content would be phenomenal for you

It doesn't matter what your core values are, there's a content model that works well in your situation.

It's not magic... it's just human behavior.

This is even how we can choose the platform you post on... Based on the length, depth, and consumption patterns of your values.

Very few people know this.

Now, you're one of those few... Welcome to the club.

Business gets to be fun, once you become aware of all of the hidden parts that make YOU.

Because only then, will you be able to engineer your life around YOUR STRENGTHS

Giving you an advantage over everyone else.

And this is where, you become magnetic.

Now, imagine what would happen if you engineer your entire business model based on your values… How fun & powerful would it be?

That's just Stage 1 of The Invisible Edge​

We're launching on May 1st, and doors will close on that day too.

As always, that's food for thought
It's up to you to chew on it.

For the love of Wisdom,

Arnold