Mornin’Coming to you live from Hanna HQ (aka my office), coffee in hand, post-heavy lift, ready to drop something tactical. Today I was working on a couple of partner offers and noticed something that might hit home for you. Their offers aren't hitting their target audience right in the face like Mike Tyson's hook and getting them to reach out And here's why (this is gonna make your offer convert pretty much every single time, so read carefully and take notes) When you’re deep in your craft,...
11 days ago • 2 min read
It's brown, dark, and has a pretty strong smell Can you guess what I'm talking about? Obviously, I'm talking about Coffee... And I used coffee to make 5-figures with my coaching offer, here's how See, I'm a coffee addict And I'm fascinated by the coffee business Nothing is wasted. The beans are sold separately Coffee is sold separately Special drinks are created from this coffee Every coffee shop has multiple ways to create cash for their business, all while building their brand They're not 1...
12 days ago • 1 min read
Let me show you something pretty funny... A couple of days ago our friend Mr. Facebook sent me a reminder Here's how my calendar looked like 2 years ago Fuck man... I used to pride myself in that. Back to back calls Work blocks on top of work blocks Team meeting, straight into client call, straight into DM session You'd think that with such a calendar, I should have been sitting on $100K months Well, I was making maybe about $3-9K months on average, some higher, others lower, but those were...
16 days ago • 2 min read
If your work is deep and intangible, mindset, men's work, trauma healing, nervous system, etc…And you’re struggling to sell it at high-ticket prices consistently, here’s why.First, It’s not because your work isn’t valuable.It’s because most of your audience doesn’t fully understand what you do.→ They feel it.→ They live inside the problems you solve.→ They even sense that something’s off in their life.But they can’t articulate it.They can’t understand it.They can’t justify paying $3K+ to fix...
about 1 month ago • 1 min read
There’s a dangerous and invisible game that each one of us is playing Without realizing it, it’s what directly affects our Sales Trust Brand Content Client flow It’s the invisible game of excitement Specifically, when someone loses excitement about what they’re building See, your energy is at the core of your business. If you’re not excited about what you’re building and you’re not fully aligned, it’ll show up… For some people, the business will pretty damn hard at all times… For others,...
about 1 month ago • 2 min read
Lately, I've spoken to a couple of coaches who think they’re selling: An outcome A method A result And creating content all around this, speaking to their target audience's pains, and then desires Thinking that this is what gets clients to reach out. But the truth? You’re selling a change in emotional state.That’s what gets clients to reach out. Let me explain. Every buyer in your audience is chasing one thing:Wholeness. That feeling of finally being complete. Safe. Seen. Secure. Powerful....
about 2 months ago • 1 min read
I was chasing clients like a sales robot… until I realized the top 1% never chase. See, you don’t get high-level clients by chasing them You get them by becoming the one they choose to work with It’s easy to fall into the trap of what is commonly taught Send 30 friend requests Personalize your DMs Follow a script Post value content daily Slide into their inbox when they like your post Do 1, then do 2, then do 3… And sign off for the day (worst than the industrial age revolution lol) I've done...
about 2 months ago • 1 min read
Chris struggled with content For 3 years he’s been told to create more content, get on podcasts, start a YouTube channel So, he did all of that. Often the content didn’t get leads, clients or interest And imagine spending hours creating something for it to end up flopping, pretty discouraging Which of course led to inconsistencies in the business, with some high months, followed by dry months A lot of highs and lows, which is also not ideal when you have expenses to take care of That’s the...
about 2 months ago • 2 min read
The Plan to make $50K/month profit with 95% profit in 4 hours a day My business looked good on the outside, but the reality was different. Working 6-8 hours a day Managing an appointment setter Searching for new clients Chasing people with offers and DMs Delivering to existing clients Constantly working on the offer & content Some $16K months, others $23K months, and others $5K months. It felt good to hit those numbers, but something always bothered me I am working FOR the business, not ON...
about 2 months ago • 4 min read